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THE ALLEY MENU SINGAPORE PRICES 2025

The Alley in Singapore offers a delightful menu centered around its signature hand-crafted bubble teas and artisanal drinks. Patrons can indulge in a variety of flavors, including the rich Brown Sugar Deerioca series, featuring creamy milk paired with chewy tapioca pearls. Seasonal specialties and fruit-infused teas add a refreshing twist, while the cozy ambiance makes it a perfect spot for enjoying both classic and innovative beverage creations with friends.

THE ALLEY MENU SINGAPORE

THE ALLEY MENU SINGAPORE PRICES 2024

The Alley in Singapore offers a delightful selection of handcrafted bubble teas, featuring rich milk teas, creamy brown sugar pearls, and refreshing fruit-infused drinks, all made with premium ingredients for an unforgettable experience.

The Alley Premium Milk Tea Series

MENUHOT PRICEICED PRICE
Hone Classis Milk TeaSGD 5.50
Honey Milk TeaSGD 5.50
Honey Green Milk TeaSGD 5.50SGD 5.50
Garden Milk TeaSGD 6.00
Peach Oolong Milk TeaSGD 5.00SGD 5.00
Classic Milk TeaSGD 4.40SGD 4.40
Royal No 9 Milk TeaSGD 4.80SGD 4.80
Jasmine Green Milk TeaSGD 4.40SGD 4.40

The Alley Himalayan Salt Macchiato

MENUPRICE
Black Tea MacchiatoSGD 4.80
Jasmine Green Tea MacchiatoSGD 4.80
Royal No 9 Tea MacchiatoSGD 5.50
Peach Oolong MacchiatoSGD 5.70
Matcha Macchiato LatteSGD 6.50
Brown Sugar Macchiato LatteSGD 6.50

Brown Sugar Deerioca Series Prices

MENUPRICE
Brown Sugar Deerioca Fresh MilkSGD 6.80
Matcha Brown Sugar Deerioca Fresh MilkSGD 7.30
Cocoa Brown Sugar Deerioca Fresh MilkSGD 7.30
Brown Sugar Deerioca Creme Brulee MilkSGD 7.80

The Alley Specialty Menu

MENUPRICE
Honey Classic Black TeaSGD 4.90
Passionfruit Green TeaSGD 5.70
Lychee Green TeaSGD 6.00

The Alley Menu – Yogurt Series

MENUPRICE
Original Purple Rice YogurtSGD 7.10
Lychee YogurtSGD 7.50
Strawberry YogurtSGD 7.50
Matcha Purple Rice YogurtSGD 7.50

The Alley Singapore – Lulu Fresh Fruit Series

MENUPRICE
Snow Strawberry LuluSGD 7.20
Snow Mango LuluSGD 7.20
Snow Lychee LuluSGD 7.20

The-Alley Original Brewed Tea Series

MENUPRICE
Classic Black TeaSGD 3.80
Royal No 9 Black TeaSGD 4.20
Jasmine Green TeaSGD 3.80
Peach Oolong TeaSGD 4.40

The Alley Menu – Party Box & Merchandize

MENUPRICE
Party Box for 5
Party Box perfect for 5! Enjoy a mini bubble tea party with your family or friends!
Party cups, straws and Deerioca Pearls included!
SGD 48.00
The Alley Reindeer Plushie Deer PapaSGD 30.80
The Alley Ombre/Silver Tumbler – 500 mlSGD 26.20
The Alley Eco Cup – 500 mlSGD 14.10

THE ALLEY Menu Singapore Allergen Information

Menu ItemContainsPotential Allergens
Brown Sugar DeeriocaMilk, SugarLactose, Gluten
Royal No. 9 Milk TeaMilk, Tea, SugarLactose, Gluten
Brown Sugar Fresh MilkMilk, SugarLactose
Matcha LatteMilk, Sugar, MatchaLactose, Gluten
Taro LatteMilk, Sugar, TaroLactose
Mango SmoothieMango, Milk, SugarLactose
Peach Oolong TeaTea, Sugar, PeachNone (check for cross-contamination)
Chocolate Milk TeaMilk, Chocolate, SugarLactose
Pineapple Green TeaTea, Pineapple, SugarNone (check for cross-contamination)
Coffee SeriesCoffee, Milk, SugarLactose
Fruit Tea SeriesTea, Fruits, SugarNone (check for cross-contamination)

THE ALLEY Singapore Menu Nutrition Information

Drink CategoryPopular ItemsPrice (S$)Description
Specialty DrinksBrown Sugar Deerioca Milk Tea6.50Made with brown sugar syrup and chewy deerioca pearls.
Royal No.9 Milk Tea5.80Rich and creamy flavor, a traditional favorite.
Himalayan Salt Macchiato6.80Creamy macchiato with a hint of Himalayan salt.
Fruit TeasPassion Fruit Green Tea5.70Refreshing and sweet, a fruity delight.
Lychee Green Tea6.00Fragrant and floral, perfect for summer.
Yogurt SeriesOriginal Purple Rice Yogurt7.10Creamy yogurt with purple rice, a unique dessert drink.
Matcha Purple Rice Yogurt7.50Matcha-flavored yogurt topped with rice for texture.
MacchiatosPeach Oolong Macchiato5.70Fruity oolong tea topped with creamy foam.
Brown Sugar Macchiato Latte6.50Decadent, sweet, and rich in flavor.
Fresh Fruit SeriesSnow Mango Lulu7.20Refreshing and light, made with fresh mango.
Snow Strawberry Lulu7.20Sweet and fruity, a perfect summer drink.

THE ALLEY Menu Singapore Mother’s Day

CategoryItemPrice (S$)
Specialty TeasHoney Black Tea4.90
Passion Fruit Green Tea5.70
Lychee Green Tea6.00
Yogurt SeriesOriginal Purple Rice Yogurt7.10
Matcha Purple Rice Yogurt7.50
Strawberry Yogurt7.50
Lychee Yogurt7.50
Premium Milk TeaRoyal No.9 Milk Tea4.80
Classic Milk Tea4.40
Peach Oolong Milk Tea5.00
Fresh Fruit SeriesSnow Strawberry Lulu7.20
Lychee Lulu7.20
Snow Mango Lulu7.20
Macchiato SeriesBrown Sugar Macchiato Latte6.50
Matcha Macchiato Latte6.50
SnacksBubble Milk Tea Nougats8.80
Hojicha Nougats8.80

THE ALLEY Singapore Menu Sharing Deals

CategoryItemPrice (SGD)
Signature DrinksBlack Tea Macchiato3.80 (M)
Peach Oolong Macchiato4.40 (M)
Jasmine Green Macchiato3.80 (M)
Milk Tea SeriesRoyal No. 9 Milk Tea3.80 (M)
Honey Green Milk Tea4.00 (M)
Crunch Milk Tea SeriesCrunchy Brown Sugar Milk Tea6.30 (M)
Crunchy Cocoa Milk Tea6.80 (M)
Yogurt SeriesMatcha Purple Rice Yogurt6.00 (M)
Strawberry Yogurt6.00 (M)
Brown Sugar DeeriocaBrown Sugar Deerioca Fresh Milk5.30 (M)
Matcha Brown Sugar Deerioca5.80 (M)
SpecialtiesHoney Classic Black Tea3.40
Passionfruit Green Tea4.20
Party BoxParty Box for 548.00

THE ALLEY Menu Singapore Savers Meal

Menu ItemPrice (S$)
Savory Meal
Classic Chicken Rice6.90
Spicy Chicken Rice7.90
Korean BBQ Chicken Rice8.90
Drinks
Royal No. 9 Milk Tea4.80
Classic Milk Tea4.40
Jasmine Green Milk Tea4.40
Brown Sugar Deerioca Fresh Milk6.80

THE ALLEY SINGAPORE MENU Top Selling’s Items Table

Item NameDescriptionPrice (SGD)
Brown Sugar DeeriocaFresh milk with brown sugar, topped with chewy tapioca pearls5.90
Honey DeeriocaSweetened fresh milk with honey and tapioca pearls5.90
Royal No. 9 Milk TeaSignature milk tea blend with rich flavors5.50
Brown Sugar Fresh MilkCreamy fresh milk with a swirl of brown sugar syrup5.90
Matcha LatteSmooth and creamy matcha with milk6.00
Taro Milk TeaTaro-flavored tea with creamy milk5.80
Strawberry LatteFresh strawberry puree mixed with milk6.00
Caramel Milk TeaRich caramel syrup blended with milk tea5.80

THE ALLEY singapore Influencer Program

Collaboration Opportunities: Influencers are encouraged to create content featuring The Alley’s beverages and snacks, showcasing their flavors, aesthetics, and overall brand experience. This can involve posting on platforms like Instagram, TikTok, or YouTube.

Exclusive Perks: Participants in the program may receive free products, promotional materials, and the chance to host events or giveaways, enhancing their engagement with followers.

Focus on Creativity: The Alley looks for creative and authentic content that aligns with their brand image. Influencers are encouraged to bring their unique style to the promotion, which can help in reaching diverse audiences.

Diverse Offerings: The Alley offers a variety of products, including their popular brown sugar Deerioca milk tea and seasonal specials, which influencers can highlight in their content​.

Engagement Metrics: Success in the program is often measured through engagement metrics such as likes, shares, and comments on the posts, helping both the influencers and The Alley to assess the effectiveness of the campaigns​.

THE ALLEY Singapore Return Policy

Food and Beverage: Once a beverage or food item is purchased, it is usually non-returnable due to health and safety regulations. This means that if you receive your order and it does not meet your expectations, they may not accept a return or exchange.

Refunds: Refunds are typically not provided for items purchased at The Alley. However, if an item is found to be defective or there was an error in your order, it’s recommended to contact their customer service for assistance.

Customer Service: For any issues regarding orders, The Alley encourages customers to reach out to their support team through their official channels. This includes addressing any problems with order accuracy or quality.

THE ALLEY singapore Philosophy

Quality Ingredients: THE ALLEY emphasizes the use of high-quality ingredients, including freshly brewed tea leaves and natural sweeteners. They prioritize sourcing their products responsibly and sustainably, ensuring that every drink is made with care.

Craftsmanship: Each drink at THE ALLEY is crafted with precision and attention to detail. The brand believes in the artistry of tea-making, combining traditional techniques with modern flavors to create unique and innovative beverages.

Customer Experience: THE ALLEY aims to provide a memorable experience for customers. This includes not only the quality of the drinks but also the ambiance of their stores and the friendliness of their staff. They strive to create a welcoming environment where customers can enjoy their drinks.

Innovation: The brand regularly introduces new flavors and seasonal offerings to keep the menu exciting and to cater to evolving customer preferences. This commitment to innovation helps maintain its relevance in a competitive market.

Cultural Appreciation: THE ALLEY often incorporates elements of Taiwanese tea culture into its branding and marketing, helping to educate customers about the rich traditions behind bubble tea.

Why THE ALLEY Started All Over The World?

1. Unique Product Offering

  • Artisanal Approach: The Alley is known for its high-quality ingredients and unique drink formulations, such as their signature brown sugar boba milk. This artisanal approach differentiates them from competitors and appeals to consumers seeking premium beverages.
  • Variety: They offer a wide range of customizable drinks, including teas, fruit-based beverages, and desserts, catering to diverse tastes and dietary preferences.

2. Strong Brand Identity

  • Visual Aesthetic: The Alley has cultivated a strong brand identity characterized by its chic and modern aesthetic. The design of their shops and marketing materials resonates well with younger audiences.
  • Social Media Presence: The brand has effectively utilized platforms like Instagram and TikTok, showcasing visually appealing drinks and engaging content, which helps to attract a younger demographic.

3. Cultural Trends

  • Rising Popularity of Bubble Tea: In recent years, bubble tea has become a global trend, especially among millennials and Gen Z. The Alley capitalized on this trend by expanding into markets where bubble tea was gaining popularity.
  • Health Consciousness: With an emphasis on natural ingredients and customizable options, The Alley appeals to health-conscious consumers who prefer beverages made from real fruits and natural sweeteners.

4. Franchise Model

  • Expansion Strategy: The Alley has adopted a successful franchise model that allows for rapid expansion into new markets. This model facilitates local entrepreneurs to establish outlets, driving growth in diverse regions.
  • Support and Training: The company provides comprehensive training and support to franchisees, ensuring consistent product quality and customer service across locations.

5. Global Market Demand

  • International Appeal: The unique and fun experience of enjoying bubble tea, along with its Instagram-worthy appearance, appeals to a wide range of consumers around the world, creating a strong demand for The Alley’s offerings.
  • Adaptability: The Alley has shown adaptability by tailoring their menu to local tastes and preferences, making their products appealing in various cultural contexts.

6. Community Engagement

  • Local Events and Collaborations: The Alley often engages with local communities through events and collaborations, fostering a sense of connection and loyalty among customers.

THE ALLEY SINGAPORE LOCATION, CONTACT, OPENING HOURS AND INSTANT DATA

Contact: 81023928

OPENING HOURS

Wednesday11 am–9:30 pm
Thursday11 am–9:30 pm
Friday11 am–9:30 pm
Saturday11 am–9:30 pm
Sunday11 am–9:30 pm
Monday11 am–9:30 pm
Tuesday11 am–9:30 pm

Service options

  • No-contact delivery
  • Delivery
  • Takeaway

Offerings

  • Coffee

Atmosphere

  • Casual

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments
  • Credit cards

Children

  • Good for kids

THE ALLEY MENU Categories

  • The Alley Party Box & Merchandize MENU
  • The-Alley Original Brewed Tea Series MENU 
  • The Alley Lulu Fresh Fruit Series MENU 
  • The Alley Yogurt Series MENU
  • The Alley Specialty MENU
  • The Alley Brown Sugar Deerioca Series MENU 
  • The Alley Himalayan Salt Macchiato MENU
  • The Alley Premium Milk Tea Series MENU

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