wanglei. com. sg: From Getai Star to Online Seafood King
In Singapore’s entertainment and business world, few stories are as inspiring as Wang Lei’s. A veteran getai singer, actor, and now entrepreneur, Wang Lei made headlines when he pivoted to selling seafood online during the COVID-19 pandemic. His success grew beyond social media, leading to the launch of wanglei.com.sg — his official online store.
This website is more than just a shop. It’s a symbol of resilience, creativity, and adaptability. Let’s explore the journey of this platform, its offerings, and why it stands out.
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Who Is Behind wanglei. com. sg?
wanglei. com. sg is owned and operated by Wang Lei, also affectionately known as “Mai Yu Ge” or “Fish Selling Bro” in Singapore. Before becoming a businessman, Wang Lei spent over 20 years in the entertainment industry. He was famous for his performances in getai shows, a form of live stage performance popular during the Hungry Ghost Festival.
During the pandemic, live shows stopped, and income streams for performers dried up. Wang Lei turned to Facebook live sessions, selling fresh seafood directly to customers online. His unique charm and sense of humor made these sessions go viral. His fans loved the experience, and his seafood business began to grow rapidly.
What Is wanglei. com. sg All About?
It is the natural extension of Wang Lei’s online success. It is an e-commerce platform that allows customers to buy seafood directly from the comfort of their homes. Though the online store is still under development at the time of writing, its purpose is clear — to provide fresh, high-quality seafood at affordable prices, backed by the trusted face of Wang Lei.
The website also offers customer support through WhatsApp and email, making it convenient for users to get in touch. According to the site, it will be “coming soon,” and visitors are encouraged to stay tuned for updates.
Transition from Livestream Sales to Online Store
At first, Wang Lei used Facebook alone to manage his orders. Customers would message him or comment during livestreams. But as his sales grew, so did the challenges. He needed a more stable and user-friendly system.
This need for structure led to it. It gave customers a single platform where they could browse, select, and pay for seafood easily. The website helped reduce confusion, increase trust, and improve delivery tracking.
Wang Lei’s Online Sales Strategy
Wang Lei used live-streaming and social media to connect with thousands of people in real-time. His online sales method was unique and energetic. He engaged directly with his viewers, took questions, cracked jokes, and even sang songs while showcasing seafood products.
This connection made viewers feel like they were buying from a friend. It wasn’t just about seafood; it was about the experience. And now, it is designed to deliver that same trusted experience — only in a more structured, e-commerce way.
What Products Will Be Sold on wanglei. com. sg?
While the full product list has yet to go live, it will likely feature the same types of seafood that Wang Lei became known for on his livestreams. These include:
| Product Category | Expected Offerings |
|---|---|
| Fish | Red Grouper, Sea Bass |
| Shellfish | Prawns, Scallops, Clams |
| Premium Seafood | Lobsters, Crabs, Abalone |
| Frozen Items | Pre-packed seafood portions |
As Wang Lei is focused on quality and freshness, the supply chain behind these offerings will be reliable. This means customers can expect safe and high-standard seafood, delivered fast.
The Man Behind the Brand: Wang Lei
Wang Lei is not just the owner of it — he is its identity. His name carries trust, especially among Singaporeans. During tough times, he didn’t give up. Instead, he took a bold step and brought entertainment to e-commerce. That’s what makes this platform unique.
He later expanded into the food industry offline too, opening a 10,000-square-foot restaurant called Royal Dragon Restaurant (御龙阁) at Havelock Road. This restaurant continues the seafood theme and offers fine Cantonese dining.
How the Pandemic Sparked a Digital Business Idea
The COVID-19 pandemic caused many live events to shut down in Singapore. For entertainers like Wang Lei, this meant losing their main source of income. Instead of waiting for things to return to normal, Wang Lei chose to act. He turned to Facebook livestreams and began selling seafood online.
His fun and natural style caught people’s attention. His ability to speak directly to the camera made people feel like they were talking to a friend. This smart move marked the beginning of his digital journey and eventually led to the creation of it.
What You Can Expect to Buy from wanglei. com. sg
Wang Lei is known for offering a variety of seafood through his livestreams. The same offerings are expected to be available on it. Products will likely include both common and premium seafood choices.
You will also find special bundles and seasonal deals. These products are expected to be clearly labeled with prices, origin, and suggested recipes.
Expected Seafood Categories and Product Range
The following table gives a clear idea of the expected seafood range on it:
| Category | Products Offered |
|---|---|
| Fresh Fish | Red Grouper, Pomfret, Sea Bass |
| Shellfish | Clams, Scallops, Mussels |
| Crustaceans | Lobsters, Mud Crabs, Tiger Prawns |
| Premium Seafood | Abalone, Snow Crab, Sea Urchin |
| Frozen Delights | Ready-to-cook fish fillets, shrimp packs |
This variety allows the site to cater to everyday cooking and luxury dining needs. All products are carefully selected for freshness and taste.
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Importance of Quality and Freshness on the Platform
One of the key promises of it is freshness and quality. Wang Lei built his brand on customer trust. He personally inspects many of the products and ensures high standards.
Deliveries are done quickly using cold-chain logistics. This keeps seafood fresh from the seller to your doorstep. You can expect items to be vacuum-packed or sealed safely to avoid spoilage.
Customer Support and Contact Information
Even before the website was fully launched, it offered customer service through WhatsApp and email. This kept communication open and gave people a way to ask questions or track their orders.
Here is the contact info for future use:
| Method | Details |
|---|---|
| +65 85121900 | |
| nick.chia@wanglei.com.sg |
This early communication support shows that customer satisfaction is a priority.
Entertainment Meets E-Commerce on wanglei. com. sg
What makes it stand out is how it mixes fun with shopping. Customers first discovered Wang Lei during his seafood livestreams. His jokes, songs, and honesty made shopping enjoyable.
This approach helped the brand grow quickly. People tuned in for laughs and stayed to buy. Now, the website continues that vibe by using Wang Lei’s voice and videos to guide and entertain shoppers.
Comparing wanglei. com. sg with Other Seafood Stores
Let’s compare it with other seafood websites to see what makes it different:
| Feature | wanglei. com. sg | Typical Seafood Store |
|---|---|---|
| Celebrity Branding | Strong (Wang Lei) | None |
| Entertainment Value | High (Livestreams) | Low |
| Product Trust | Based on personality | Based on reviews |
| Customer Interaction | Direct & Personal | Automated or delayed |
This shows that it is built not just on products, but on people. It brings a personal touch to online shopping.
Wang Lei’s Brand Expansion Beyond the Website
Wang Lei didn’t stop at selling seafood. He opened a restaurant called Royal Dragon Restaurant (御龙阁) at Havelock Road. The restaurant serves Cantonese-style seafood and features large banquet rooms.
This expansion shows that the brand is more than just a website. It’s growing into a full business empire that blends offline and online efforts.
SEO Strength and Branding Power of wanglei. com. sg
The domain it is short, easy to remember, and directly tied to a known personality. That gives it strong branding power in the local market. Having a .com.sg extension also tells search engines that the site targets Singapore customers.
Using Wang Lei’s name boosts search engine visibility. People already search for his name on Google, YouTube, and Facebook. Now, that traffic can lead directly to the website.
Why wanglei. com. sg Is More Than a Seafood Store
The brand it is more than just an online seafood outlet. It’s a story of adapting, evolving, and building something new from the ground up. The platform offers:
- Authenticity: You’re buying from someone who truly connects with customers.
- Trust: Wang Lei’s long-standing public image gives people confidence.
- Convenience: Order seafood online and get it delivered to your home.
- Entertainment: The site is tied to a larger-than-life personality.
All these make it a blend of e-commerce and digital culture.
Is the Website Live Yet?
Currently, it is not yet fully live. Visitors to the site see a placeholder page announcing that the shop is launching soon. Customers who wish to inquire further can contact via:
- WhatsApp: +65 85121900
- Email: nick.chia@wanglei.com.sg
These contact options reflect the brand’s commitment to staying connected even while the shop is being built.
What Makes wanglei. com. sg Stand Out?
Many online seafood stores exist, but few are tied to a personality as strong as Wang Lei. Here’s what sets it apart:
| Feature | Why It Stands Out |
|---|---|
| Celebrity-led Brand | Run by a beloved local figure |
| Live Sales Origin | Gained success through entertaining sales |
| Customer Engagement | Replies to messages and builds relationships |
| Cultural Connection | Appeals to local humor and community spirit |
By combining fun with fresh products, it offers something rare in today’s online market — genuine engagement.
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Final Thoughts
The story behind wanglei. com. sg is about more than seafood. It’s about a man who turned a crisis into an opportunity. Wang Lei’s journey from stage to screen to sales is an inspiring example of what can be achieved with creativity, connection, and commitment.
Once it launches, it is expected to become one of Singapore’s go-to platforms for quality seafood. Until then, it remains a digital symbol of resilience and smart branding in action.
Stay tuned as it prepares to go live and deliver not just seafood — but a truly special online experience.
